Adam Mac
3 min readOct 1, 2022


Improve your Business with Written Content

1. Answering reader questions
A lot of your customers are looking for solutions to their problems. When you publish content to your website or social media accounts, you are giving them the opportunity to ask questions. Every time a question is asked, you have the opportunity to answer it. This gives you the chance to demonstrate that you are knowledgeable and caring about the concerns of your customers. In return, they will be more likely to recommend your brand to others.

2. Providing industry news
Social media is a great way to distribute your content quickly, but it’s not the only source of news. Reputable news outlets publish content regularly, and it’s important for your business to keep up with what’s happening in your industry to help you grow and stay competitive. If you want to build your brand as a source for knowledgeable, reliable information, adding a blog to your website is a great way to do it. Write about industry news, new trends, and other relevant topics to help you attract new customers.

3. Informative blog posts
There is no better way to inform your audience than to write a blog post. Whether you are trying to inform your audience about the latest health care trends or simply how to use a new technology, a blog post can help you establish your brand and provide helpful information. When writing a post, be sure to keep your audience in mind. Write in a way that people can understand and answer questions that they may have. Try to keep long posts from going off on tangents. The goal is to provide a thorough educational experience that will help your audience learn more about the topic you are covering.

4. Helping with customer support
When people look for a business, they usually do a quick Google search to find reviews and information about the business. If they don’t find what they are looking for, they tend to leave the website and never return. The more helpful your business’ content is, the more satisfied your customers will be. And satisfied customers are more likely to return and refer their friends, family, coworkers, and neighbors to you!

5. Ensuring your content is consistent
One of the biggest mistakes business owners make is not maintaining…



Adam Mac AI analyst & tech enthusiast | Focused on AI's societal & policy implications | Driving dialogue on AI's role in our future