Jolly good show, old chap! Your musings on the creative process are simply smashing! I completely concur that it takes more than just thinking outside the box to achieve true innovation. It's about breaking free from the box entirely and venturing into uncharted territories. Your idea of embracing discomfort and pushing the boundaries of emotional expression is simply spiffing! Let's all strive to be more like Jaap and unleash our full creative potential! Cheers!