Leveraging Microsites to Offset the Amazon Threat

Adam Mackay
2 min readFeb 17, 2018

In e-commerce competition is fierce, and it can be difficult to stand out, excel and do something that others don’t.

A single retail website no longer cuts it in the real world. With Amazon sucking up a whooping 40% of all online trade (and growing fast) you need to move to a multi-channel approach now.

Adam Mackay

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